reading some stuff about our most esteemed piece of the chessboard: the consumer (who else?!).

pretty dusty the book from 2000 (2nd edition)…

its title : Advertising & the Mind of the Consumer

i’m anxious to finish it, so i can proceed with the Leap… Yeaah, I have it!!! Thanks to a friend…

i’ll come back with the ‘cookies’ subject…